Writing
Blog
Guides, migrations, and engineering notes on deep linking, attribution, and building infrastructure for humans and AI agents.
- ·Comparison
Rift vs Branch vs Bitly: An Honest Comparison for Developers
Three deep-linking and short-link services compared by developers for developers — pricing, SDKs, attribution, custom domains, AI-agent support, and when each one is actually the right choice.
- ·Troubleshooting
Why Your Universal Links Aren't Working: 12 Things to Check
A complete debugging checklist for iOS Universal Links — AASA file mistakes, same-domain traps, entitlement typos, iOS 17/18 quirks, and every other reason taps fail to open your app.
- ·Engineering
Deep Linking for AI Agents: The MCP Pattern
AI agents are becoming a new class of users that tap, resolve, and act on links. Here is how MCP-native deep linking works, why it matters, and how to build it with Rift.
- ·Migration
Migrating from Firebase Dynamic Links to Rift: A Complete Guide
Firebase Dynamic Links shut down in August 2025. Here is a direct, code-first migration path to Rift — covering Universal Links, deferred deep linking, attribution, and custom domains.